Project Name & Client: Impossible Burger (Impossible Foods)
Your Role: Art Director
Project Duration: March 2024 – June 2024
Goal: To build a provocative and crave-driven visual identity that positions Impossible as an irresistible, meat-like brand, targeting flexitarians and meat eaters during the rollout of their new brand identity campaign.
Project Duration: March 2024 – June 2024
Goal: To build a provocative and crave-driven visual identity that positions Impossible as an irresistible, meat-like brand, targeting flexitarians and meat eaters during the rollout of their new brand identity campaign.
One-liner Summary: Directed the bold, meat-forward art direction for Impossible Burger’s 2024 launch campaign, emphasizing indulgent texture and flavor to reframe their plant-based burger as “real meat from plants.”
