Project Name & Client: Smartwater – National Rehydration Day Campaign
Your Role: Art Director
Project Duration: May 2023 – July 2023
Goal: To build cultural relevance for Smartwater by establishing July 5th—the day after the Fourth of July—as National Rehydration Day, reinforcing the brand's identity as the smart choice for wellness and recovery.
One-liner Summary: Led creative for Smartwater’s National Rehydration Day campaign, positioning the brand as a post-holiday essential through vibrant, witty, and refreshingly relatable content.
Project Duration: May 2023 – July 2023
Goal: To build cultural relevance for Smartwater by establishing July 5th—the day after the Fourth of July—as National Rehydration Day, reinforcing the brand's identity as the smart choice for wellness and recovery.
One-liner Summary: Led creative for Smartwater’s National Rehydration Day campaign, positioning the brand as a post-holiday essential through vibrant, witty, and refreshingly relatable content.
