Project Name & Client: Going, Going, Gone – Visual Identity & Launch Campaign
Your Role: Art Director
Project Duration: August 2021 – November 2021
Goal: To develop the brand identity and promotional campaign for a new discount sportswear store concept under DICK’S Sporting Goods.
One-liner Summary: Led the visual identity and campaign rollout for the launch of Going, Going, Gone, balancing value-driven messaging with bold, eye-catching creative.
Project Duration: August 2021 – November 2021
Goal: To develop the brand identity and promotional campaign for a new discount sportswear store concept under DICK’S Sporting Goods.
One-liner Summary: Led the visual identity and campaign rollout for the launch of Going, Going, Gone, balancing value-driven messaging with bold, eye-catching creative.
