Project Name & Client: NBA 2022-2023 Season Campaign
Your Role: Art Director
Project Duration: June 2022 – February 2023
Goal: To establish a cohesive and visually engaging brand identity for the NBA app during the 2022-2023 season, aimed at increasing fan engagement and enhancing the digital experience.
One-liner Summary: Led the creative direction for the NBA app’s season campaign, designing a visually dynamic identity that resonated with fans and amplified brand engagement across platforms.
Here is an example of a digital ad for the NBA App utilizing our unique approach to showcasing the duality of a player.
Here is a collection of OOH creative for NBA iD, League Pass, and the NBA App.
