While working at Red Antler, we were tasked with creating a visual identity to unveil the new NBA App, along with the launch of NBA iD.
![](https://cdn.myportfolio.com/e23a82fc-7edb-484e-9436-7c8481d7dd09/9b9b559f-96de-415d-b450-e1464caeba5c_rw_1920.png?h=5d6198f78cc58befa0d525968a9cadf4)
![](https://cdn.myportfolio.com/e23a82fc-7edb-484e-9436-7c8481d7dd09/c8467996-19e6-4fdd-8ab3-3acb65af1364_rw_1920.png?h=b983f1da472c9cb34bcb5e96d230772c)
Here is an example of a digital ad for the NBA App utilizing our unique approach to showcasing the duality of a player.
![](https://cdn.myportfolio.com/e23a82fc-7edb-484e-9436-7c8481d7dd09/afbab16f-a691-455c-b0f8-11e19e23eab8_rw_1920.png?h=a02a6ffb001eccec5d362f587a65ba34)
Here is a collection of OOH creative for NBA iD, League Pass, and the NBA App.
![](https://cdn.myportfolio.com/e23a82fc-7edb-484e-9436-7c8481d7dd09/63f74502-97d2-451d-8161-5f5253c74ee3_rw_1920.png?h=ef8c9a674fb399cac749650592f72c3b)
![](https://cdn.myportfolio.com/e23a82fc-7edb-484e-9436-7c8481d7dd09/406df01b-7b02-4598-9cbd-a0c01fe5bae3_rw_1920.png?h=ab3eaac660c0c40c466ea09523842afb)
![](https://cdn.myportfolio.com/e23a82fc-7edb-484e-9436-7c8481d7dd09/7476354b-9ede-4b06-afc9-96690d8fa746_rw_1920.png?h=5a36b2522d3ab1f45ff6abefabb7ce8e)
![](https://cdn.myportfolio.com/e23a82fc-7edb-484e-9436-7c8481d7dd09/832fb733-61be-49b3-ad30-618eb372350e_rw_1920.png?h=df2bd93dfa6931b3efc07b83efda73a2)
![](https://cdn.myportfolio.com/e23a82fc-7edb-484e-9436-7c8481d7dd09/20061ab9-f315-4774-ab18-d704f8fe32e4_rw_1920.png?h=5bea13bd6150794c5ae1ec24b9bbbe86)
![](https://cdn.myportfolio.com/e23a82fc-7edb-484e-9436-7c8481d7dd09/a11598f5-4ec7-4115-881a-8e381617a18d_rw_1920.png?h=db9eea37ae928330ea8ae54ef0561044)
![](https://cdn.myportfolio.com/e23a82fc-7edb-484e-9436-7c8481d7dd09/c90dbc7c-a0b6-4843-922e-c960c22e0c6e_rw_1920.png?h=b5c0c2dd6c30d70388af0eb3e370ba79)