Project Name & Client: Seagram's Ginger Ale Rebranding Campaign
Your Role: Art Director
Goal: To refresh Seagram's Ginger Ale brand identity and connect with a broader audience by elevating its visual appeal and brand messaging.
One-liner Summary: Led the creative vision for Seagram's Ginger Ale’s rebranding campaign, revitalizing its visual identity to appeal to modern consumers while retaining its classic essence.
Here are Key Visual explorations for the launch of Seagram's new ginger ale packaging.
