Project Name & Client: McDonald’s All-American Game – Social Media and Promotional Campaign
Your Role: Freelance Art Director
Goal: To create a unique and engaging visual identity for the McDonald’s All-American Game, celebrating young basketball talent while increasing social media engagement.
One-liner Summary: Developed and executed a dynamic social media and promotional campaign for the McDonald’s All-American Game, enhancing audience engagement and brand presence across digital channels.
Below is the finalized version of the Galactic player introductions
Here is the galactic video in the feed and the engagement the player video received.